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Design as Art

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IHD is a one of a kind Staging company who has the ability to take the most mundane or eclectic pieces, with which we find ‘just the right’ placement…creating art in a sense.

We consider the process of designing and staging to sell, a very rewarding and creative way of creating art.  Art is in the eye of the beholder and staging is no different.  The best designs in the world are the ones that don’t match!  But instead bring a purpose and evoke an emotion through design.

We believe that there is never a bad design as long as you are able to design with a purpose to make something more beautiful than when you started.  Art is lovely and therefore when you design with this in mind, you are in essence bringing your own version of Picasso or Michelangelo to life.

Now…Go and create art!  Be inspired by something around you; be it a beautiful piece of artwork or throw pillow…the steps to creating your next masterpiece is within reach.

The adventure that awaits!

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Adventure is part of the job description for stagers…Every home presents a new discovery.

From the time that we first step foot on the property, we are on high alert to find the best ways to enhance the property’s assets and play-down the features that are not so eye appealing.   IHD, is unlike any other staging company!

We utilize unique pieces of furniture and decor for every property…we feel that a $6000 sofa from Restoration Hardware, will not sell your home…rather it will possibly cause the potential buyer to go out and purchase that sofa.  It is our belief that by  focusing  on the rooms and their major selling features, that you will get with the biggest bang for your buck!

We may achieve this goal by using a strategically placed vase overflowing with greenery, placed on a coffee table which brings attention to the adjacent fireplace… or creating a cluster of interesting pieces near an entry/or patio with a view, creating the perfect vignette.  Both of these scenarios create interest and keep the journey moving forward, ultimately bringing the potential buyer to put an offer on your home.

When a buyer can imagine themselves living and creating their own memories in your home, that’s when us as stagers know we have done our job!

Our inspiration can come from endearing monkey statues and stuffed animals, to the most exquisite dining rooms or ‘sexiests’ bedroom spaces…IHD welcomes the adventure of redefining your space and bringing out the best in your home!


Creating the Visual Interest Needed to Bring a Space to life

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Keeping the corners in check…and NO MORE FAKING IT!

While we all know the importance of finding ‘just the right spot’ for the plants in our decorating vision. We are certainly unaware of the possible impacts we are having on the complete scene we are creating as stagers. Plants can set the mood…

As important as making sure the flow of traffic around the rooms makes the most sense and encourages the potential buyer to fall in love with the focal point of the room, whether it be the magnificent fireplace or the panoramic view of the ocean.  It is equally important to keep your 4 corners free of the clutter, including the large fake plants we are inclined to put there by default.

If you are looking to stage a home for long-term, then I guess I can understand the reasons you may have to use ‘FAKE’ plants…however, that is not our goal in staging.  We are looking to warm up a space and encourage a quick sale!  So, use less ‘FAKE’ flowers IMG_3023and plants, unless they are undetectable as fake!

Fresh succulents are your best bet as well as the large greenery from our local California trees are the perfect alternative to fake plants.  These plants last long enough for photographers to capture the beauty you have created for MLS purposes, as well as provide a fabulous backdrop for your realtors during the open house.

A quick trip to your local Home Depot or Armstrong will be just the touch, to warm up a space and bring the green wow factor you may need to enhance your beautiful property.

So…please leave the fake leaves to the ‘yard sales’ and look towards a quick ‘home sale’ with live plants!

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Spring Is In The Home

Infusion Home Design  (68 of 201)Spring is in the air, but why not bring it inside? One personal touch IHD ALWAYS, adds, are fresh flowers to every house we stage. Spring is a great time to bring color and life into your home, and this includes staging.

Keep the flowers simple so they will not take away from the original beauty of the home. A white petal flower will bring a calm and clean feel to any property. A tried and true staple is the popular orchid, but white daffodils or lilies are a wonderful and inexpensive option. They’ll open up beautifully in a day or so, just in time for your open house, and they last at least a week!

S&P: Housing market may have ‘turned around’

Are we heading toward a housing recovery?

Signs are pointing to yes, based on Tuesday’s S&P/Case-Shiller Home Price Index, a commonly watched housing report that’s released every month.

San Diego and 19 other major cities tracked in the index posted price increases from May to June. Locally, prices rose 1.1 percent, which essentially means we’re flat. San Diego home prices have seen either an uptick or flatness for the past five straight months, Case-Shiller analysts have reported. June marked the second straight month in which all 20 cities posted monthly gains.

When comparing June 2012 to June 2011, San Diego was among six cities that saw a drop in prices. Looking closer, the change locally is basically flat year-over-year, a drop of 0.2 percent. The other cities that saw a price decline from a year ago were were Atlanta, (-12.1 percent); Chicago, (-1.7 percent); Las Vegas (-1.8 percent); Los Angeles (-0.6 percent) and New York (-2.1 percent.)

On a national level, homes prices are moving upward. The 20-city composite index rose 2.3 percent month-to-month and 0.5 percent year-over-year. This week’s report states home prices across the country are at 2003 levels, as of the second quarter.

Homebuying activity is typically strongest in the spring and summer. Still, Case-Shiller experts are confident about the latest numbers.

“We are aware that we are in the middle of a seasonal buying period,” Tuesday’s report stated. “But the combined positive news coming from both monthly and annual rates of change in home prices bode well for the housing market.”

“…We seem to be witnessing exactly what we needed for a sustained recovery; monthly increases coupled with improving annual rates of change,” analysts added. “The market may have finally turned around.”

The Case-Shiller index has a two-month lag and covers repeat sales, which explains why it takes the S&P longer than other places, such as DataQuick, to release their housing numbers.

Source: San Diego Union Tribune, author Lily Leung, 8/28/12

 

5 Ways to Spot a Home with Hidden Potential

Remember metal detectors?  Fast forward a couple of decades, and what seems to be our constant craving for a treasure hunt has shifted to a different medium, fed most prominently by PBS’Antiques Roadshow. Loyal viewers like myself watched “The Roadshow” with anxious anticipation for those twin appraisers to come out, before they got their own show. When those guys showed up, it was usually a sign that someone’s auntie’s hideous chest was about to be deemed worth six figures.

But there’s a real estate version of this treasure hunting phenomenon, too – and it’s not recreational. Rather, the search for a home with hidden potential is most often undertaken in the very serious effort to stretch every ounce of home-buying power out of a savvy buyer’s real estate dollar. Some buyers’ lifestyles require them to focus on home they can move right into, with no work to be done – and their budgets allow them to do so. But others know that the gap between the home they eventually want and the home they can afford right now is so wide that the only way they’ll get their dream home is to buy it while it’s still a diamond in the rough. (Very rough, in some cases.)

1. Significant discount compared to other homes in the neighborhood.By definition, hidden potential is all about unrecognized and as-yet-untapped value – the gap between what you pay for a home in its current state and what it can be, monetarily and otherwise, with your investment of time and energy. If the discount is not significant, the potential is not hidden – it’s already being realized by the current owner (i.e., not you)!

Don’t expect the homes with the most hidden potential to announce themselves  and –  their discounts – as such. The discount you must ultimately be  concerned with is the discount that is reflected in the ultimate sale  price (not the list price) vis-a-vis the comps (recently sold homes in  the neighborhood).  So, one way to manifest hidden potential is to look  for homes that are listed at only a slight discount (or no discount at  all!) and have lagged on the market a very long time compared with the  average in their area, then negotiate a meaty discount from the seller.

The other critical discount to look for is a significant discount between  what you can secure the home for and what it will cost you, in total,  after you put in the work necessary to manifest the property’s  potential. Anyone can turn any old hovel into a palatial estate if  they’re willing and able to spend and spend and spend.  True hidden  potential is about latent possibilities that can be unveiled, not  created from scratch and at great expense. The only way to truly know  what this discount will be is to educate yourself about what the various needed improvements will actually cost, by obtaining estimates from  contractors and/or pricing DIY projects out.

2. Really, really bad cosmetics. First, let’s be clear – many homes with bad  cosmetics don’t have great potential, or are insufficiently discounted  for the home to truly reflect much potential at all. However, there are  two flavors of bad cosmetics that can signal great hidden potential. The first are homes that were almost overly loved by their previous owners – they are in excellent shape inside and out, but they have been so  heavily customized with terrible cosmetic choices and unattractive  finish materials that other buyers are completely turned off. I speak  from experience: when I bought it, my first home had wallpaper featuring kittens (no joke) on more than one wall – and it turned out to be a  fantastic home and investment.

3. An unfortunate backstory. Often, homes with hidden potential are those  that have fundamental, structural integrity and well-functioning systems (plumbing, heating, etc.), but have been less well-cared for on the  surface. And in some cases, what caused the surface neglect is an  unfortunate set of circumstances affecting the previous owners/sellers.  By no means is spotting homes with this sign of hidden potential  unethical or taking advantage of another’s misfortune, as some might  suggest. In fact, if that’s even a concern, rethink it: there’s not a  single thing wrong with recognizing and activating the potential the  previous owners were unable to nurture due to their divorce, family  dispute, age or budget limitations.

4. No photos. To be completely fair, this one is more about finding hidden  opportunity than hidden potential, per se. The vast majority of home  buyers start house hunting online and simply refuse to go homes whose  listings lack photos.  Sometimes homes are listed without photos because of bad cosmetics or deeper condition issues; other times, because of  technical difficulties that have zero to do with the house, its look or  its condition.
If your dream home has been elusive, consider taking the time to go check  out a listing with the ‘just right’ specs, in terms of square footage,  beds, baths and neighborhood – even if it doesn’t have photos. If you’re house hunting in an area or at a price point where there will  undoubtedly be multiple offers on a great home, a home with no or only  one listing might offer you an opportunity for low or no competition on a great property – or one with great potential.

5. Great neighborhood, square footage and floor plan. It can be relatively  simple and inexpensive to manifest a home’s potential when it can be  converted into your ‘dream’ home without having to move or add any  walls. It’s also much more likely that you’ll hang in there through the  discomforts and uncertainty of the seemingly endless process of  remodeling (rather than selling it in despair, before you’re done) if  the home is of ample size and optimal layout to house your family and  your activities as they evolve over time.

Also, many folks find that a fantastic home in a not-so-great neighborhood is  less desirable than a not-so-great home in an fantastic neighborhood;  the latter can be easier to live in and stay committed to during the  course of the remodel as well. Accordingly, homes with the ‘just-right’ square footage and floor plan that also happen to be located in the ‘just right’ neighborhood are the ultimate hidden potential triple  threat.

Source: Tara@trulia, August 22, 2012

Home prices: 20 hottest ZIP codes in July

The median price paid for a home in San Diego County in July rose to $342,000, a four-year high, based on the latest numbers from DataQuick. Did they go up in your neighborhood? Here are the 20 hottest areas in San Diego County, ranked by highest percentage change in median home price.

Hottest ZIP codes, by price change

Rank Neighborhood ZIP code Sold ’11 Sold ’12 Median ’11 Median ’12 Pct Change
1 Kensington/Normal Heights 92116 34 27 $287,000 $439,000 53.0%
2 San Carlos 92119 27 37 $275,000 $392,000 42.5%
3 Golden Hill 92102 15 31 $170,000 $235,000 38.2%
4 Penasquitos 92129 46 65 $410,000 $565,000 37.8%
5 La Mesa/Mt. Helix 91941 25 46 $292,500 $400,000 36.8%
6 Ocean Beach 92107 20 27 $421,000 $571,500 35.7%
7 Imperial Beach 91932 11 11 $242,000 $320,000 32.2%
8 Paradise Hills 92139 31 22 $190,000 $243,250 28.0%
9 Escondido S 92025 35 41 $274,000 $339,500 23.9%
10 Encinitas 92024 51 60 $650,000 $800,000 23.1%
11 Rancho Bernardo E 92128 61 91 $325,500 $400,000 22.9%
12 Escondido W 92029 27 25 $447,500 $549,500 22.8%
13 Lakeside 92040 36 31 $273,000 $323,000 18.3%
14 Vista W 92083 23 22 $242,000 $285,000 17.8%
15 National City 91950 27 37 $189,500 $222,500 17.4%
16 City Heights 92105 37 36 $160,000 $185,000 15.6%
17 Vista S 92081 32 33 $302,000 $345,000 14.2%
18 Rancho Bernardo W 92127 72 94 $610,000 $696,500 14.2%
19 Oceanside N 92057 76 96 $265,000 $300,000 13.2%
20 College 92115 51 61 $279,220 $315,000 12.8%
Source: DataQuick
Source: San Diego Union Tribune: author, Lily Leung, 8/15/2012

Did you miss Tuesday’s coverage of what’s going on in the local housing

5 Perks and Pitfalls of Old and New homes

The decision whether to buy an older home or a newer one can pose a similarly mixed bag of pros and cons. Some buyers have a strong inclination to an older home’s charms or a new home’s conveniences. Sometimes your area or your price range will dictate your decision for you, one way or the other.  In some areas, old homes are seen as worse because of their location or disrepair, while in other areas, like mine, older homes are often seen as better and can even be pricier than new-ish properties on the basis of their neighborhoods and school districts. If you’re not a buyer who is completely clear on whether you want to buy an older home or a new-ish one, here are some of the factors to consider, pro and con, as you compare and contrast homes built in different eras:

1.  The Charm Factor. Obviously, “older” and “newer” are relative terms. If your area is one where “older” homes are those which were built in the ‘60s or ‘70s, you might not find them to be particularly charming. But many buyers do find there to be a particular charm and aesthetic detail in homes built in the early part of the last century – from the 1900’s to the 1940’s, say – that is uber-attractive and decidedly craveable. (To be fair, in some areas, the Eichlers and other modern styles of the mid-century are seen as having similar cachet as much older homes, especially when compared to 80s, 90s and later construction.) The Tudors, Victorians, Craftsmans and other classic styles and eras tend to have strong appeal to large groups of home buyers, as do the maturity of the trees and other details, from lights to benches to outdoor staircases, lining the streets on which such homes were built. Buyers who are committed to having this “Charm Factor” in their lives and their homes are not likely to find this particular feel in newer neighborhoods, though many builders and subdivisions do make an effort to replicate the best qualities of older homes and neighborhoods with reproduction features.

2.  Neighborhood establishment.  Having hundred-year-old trees along the streets can be a critical plus point of living in an older home, but so are the many other upsides of an established neighborhood, from well-developed parks with great recreational programming to long-time standout school districts, to great neighborhood infrastructures for things like neighborhood Watch Groups, email listservs, annual block parties and farmer’s markets. That said, not every “older” neighborhood has these benefits; and many older neighborhoods come with longstanding issues like neighbor conflicts, eyesore or blighted properties and even ongoing challenges with crime, traffic and noise. On other other hand, some newer neighborhoods haven’t “taken” yet, and it can be difficult to project how the neighborhood will evolve over time. But you can’t necessarily dismiss every newer neighborhood out of hand.  Some developers and cities have gone to great lengths to imbue newer subdivisions with some of what was great about – or missing from – older, nearby areas. You might find that “newer” neighborhoods in some towns are more likely than nearby older areas to have amenities like dog parks, newer clubhouse and recreational facilities, schools and stores interspersed well and walkably into the neighborhood and better infrastructure when it comes to lighting, street width, parking and public transportation.

3.  House history. Newer homes have little or no history – anyone who has ever bought a brand new home can attest to the relatively blank slate of disclosures they receive from the builder.  A blank slate sounds great, but also means you really don’t know about what glitches the property may have, and my experience has been that every home – even brand new ones – have glitches or quirks. The sun might create a funny bleach spot on the floor in one room, or the place might settle over the first few years to have an unexpected slope. A roof on which it has never rained might even turn out to have a design flaw or leak. And the fact that the home hasn’t been lived in means that no one can flag these issues – or fix them – for you in advance. (Most newly built homes do have warranties that cover the worst of such ‘lemon’ home issues.) Older homes may come with a lovely family history or even just a detailed record of what has and hasn’t worked – and what has and hasn’t been repaired and replaced over time, with which newer homes can’t compete. But they also may come with the tough-to-erase remnants and consequences of historical occupants and their activities on the property, from lead paint remains in the soil that prohibit you from growing vegetables in the ground to the very unfortunate (and extremely toxic) consequences of illegal activities like the manufacture of methamphetamine.

4.  Conveniences. One would think that newer homes would almost always have conveniences that older homes lack, especially in the realm of newer appliances and mechanical systems like plumbing, air conditioners, heating and even insulation.  But there can critical periods at issue, here – while very new homes are likely to have the latest of everything, homes built 20, 30 even 40 years ago can be more out of date than homes built 70, 80 or 90 years ago – especially in areas where very old homes are very desirable, as the latter might be more likely to have been updated by a recent owner.  However, as you look at and compare older homes with newer ones, also give thought to the less easily updated differences across the construction eras, like:

  • Layout: Older homes are less likely to have wide open floor plans, sky-high ceilings and the massive windows that allow in the natural light that more contemporary styles let in.
  • Size: Some eras of older construction simply didn’t focus on building homes beyond a basic 1,500 or 2,000 square feet – in areas where those homes predominate, it might be difficult to find a home much larger than that, if that’s what your household requires.
  • Room Size: Older homes tended to be designed around smaller rooms – and especially smaller bedrooms and fewer, smaller closets and storage spaces – than newer homes.
  • Accessibility: Depending on the era, older homes might not have the space and layout suitable for homeowners who are looking to ‘age in place,’ or care for an older relative; early-century eras of construction may include stairways, hallways and doorways too narrow for wheelchairs and walkers to easily fit through.

5.  Maintenance. Unless you’re able to find that best-of-both-worlds older home with recent upgrades, with an older home you should take extra care to understand the age and condition of all the home’s mechanical and electrical systems, and to get a good sense for the cost of any upgrades you’ll want to do – before you finalize the purchase. Also, be aware that some of the ornate classic home styles may have intricate woodwork, like the so-called gingerbread adorning many a Victorian home, that is both prone to damage (from water or termites) and costly or impossible to replace. Flip side: new homes *can* pose a lower maintenance cost, but the fact is that new home buyers still face the ‘potential lemon’ problem of being the first to discover any glitches or design/construction flaws. In densely populated areas, new homes may be built on fill or what some see as less sound ground; by the same token, in earthquake or tornado-prone areas, some see older homes and neighborhoods as having proven their ability to withstand natural disasters due to the quality of classic construction. Ultimately, there’s no one right answer to the older/newer home decision. It’s really a matter of fit. But in any event, whether you buy an older home or a brand new one, work with your agent to make sure you have an appropriate home warranty policy in place before your home purchase closes escrow.

 

Source: Tara@Trulia, 6/19/2012

SELLERS: 5 Musts for Generating Multiple Offers

As you might have heard by now, multiple offers are the new black. Well – kind of; if your own home is on the market or soon to be, it can seem like you break your back to prepare your home and it lags and lags on the market while all the cool kids houses and their sellers sit idly by, making champagne toasts while they are inundated with more offers than they can shake a stick at.

Let’s bust one myth: getting multiple offers rarely happens by luck alone. That’s good news for you, as it means that generating multiple offers is more of a science than an art. And that, in turn, means there’s a whole lot you can do to replicate these results with your own home’s listing.

Here are five elements I nearly always see in listings that get multiple offers:

#1. Listed low. As I alluded to last week, homes that get multiple offers are often sold in what industry insiders call an auction atmosphere. If you think back to the last auction you saw on TV or participated in online, you’ll remember this basic element of Auctions 101: the starting price is lower – sometimes quite a bit lower – than the final sale price.

In fact, it’s the low list or starting price that gets people excited about the possibility of scoring a great value, whether they’re bidding on an antique Chinese pug figurine on eBay or on your home. And when it comes to your home, it’s that same, low-price-seeking excitement that will cause many more buyers to show up and view your home than would have come at a higher price point.

In real estate, more showings are an inescapable prerequisite to more offers.

Now – I’m not at all suggesting you give away the farm, just that you price your home from a retailer or auctioneer’s perspective, rather than the all-too-common backwards reasoning to which home sellers so often fall prey. Work with your agent through the comparable sales data – as recent and as comparable as possible – and then do your best to list your home as a slight discount, not at a slight premium, compared to the recent neighborhood sales. That will get buyers’ attention.

#2. Easy to show. Walk a mile with me, if you will, in the shoes of the average home buyer or their agent. Let’s say there are 50 homes on the market which meet your rough specifications in terms of bedrooms, bathrooms, square footage, price range and location. You can narrow it down to your 30 top priorities to see. But you only have time to see 8 today. Now, of those 30 top priority properties, about 15 are short sales or foreclosures and you can get into them anytime you want. And the other 15 are split down the middle – half of them are available to be seen with nothing more than a single phone call. The other half require you to hurdle an arcane obstacle course of phone calls, 24 hour notice requirements, strange hours of availability and more phone calls to get an appointment to see the place.

Which would you go see, and which would get ruled out?

I am not exaggerating one iota when I tell you that your home could be priced well and marketed well, but if you make it too difficult for buyers to get in to see it, the statistical probability is that they will (a) find and choose another home from those that are more easily accessible to view, and/or (b) assume you are not motivated to sell, get irritated and pass on your home as a result.

Want multiple offers? Make sure your home is available to be shown on demand, or as close as possible to that. Inconvenient? Yes. Frustrating? Sometimes. A challenge to keep the place clean at all times? Assuredly. But, my dear reader, no one ever promised you a rose garden; decide what your priorities are and, if you decide that getting top dollar for your home is at the top of that priority list, then also decide to be willing to deal with the inconvenience involved in churning up multiple offers and getting your home sold.

#3: Immaculate look and function.The homes that get multiple offers (outside of the foreclosure arena, anyway), are those with look, feel and function that can be described in one word: covetable. You’re not trying to create a situation in which your home barely edges out the listing down the street in the hearts and minds of your target buyer. If you want multiple offers, what needs to happen is for multiple buyers to fall deeply in love with your home – enough to brave the competition and put their best foot (and top dollar) forward.

Today’s buyers are no dummies. They’ve just lived through the worst real estate recession anyone can remember, and they’re much more frugal that buyers were at the last peak of the market. To boot, mortgage and appraisal guidelines and their own smart sense of frugality prevents them from just hurling dollars at any old place. Accordingly, they are not easily tricked into competing for a home by a slipshod paint job and a few pieces of Pottery Barn furniture.

To generate multiple offers, prepare your home by ensuring it is:
*immaculate from the inside out – basements, garages and crawl spaces included
*decluttered and staged to the nines – including fresh paint, carpet and other things that need replacing
*in fine mettle – make sure things like doors, windows and systems buyers test (e.g., stoves, faucets, heating and air conditioning) are not creaky, wonky, leaky or otherwise dysfunctional – and if you’ve done any major home improvements or replaced any appliances or systems lately, market that fact to show off the move-in readiness of the place.

#4: Just enough market exposure. If you’re home is so lucky as to get an offer the first day or so on the market, count your blessings. But also calculate your opportunity costs: many buyers can’t get out to see homes that quickly – some are unable to house hunt except on the weekends! In my local markets, I’ve seen time and time again that listing agents who are skilled in cultivating multiple offers often plan from the jump to allow the home to be exposed to the market long enough for all qualified and interested buyers to see it and get their offers on the table.

And what’s more, they expressly message the calendar for market exposure, Open Houses and even the offer date and review timeline in the listing, from the very beginning. Here, it’s very common to see a listing come on the market with a calendar of 1-2 Open Houses and an offer date sometime early in the week following the second one. Ask your agent to brief you on the standard practices for market exposure in your local area.

Allowing for ample market exposure – and including the timeline in the listing – lets buyers know that they will be able to get to the property and get their offers considered, and creates some urgency, as well. Smart buyers interested in properties like this will take care to have their agents contact the listing agent as soon as they think they may want to submit an offer, though; this way, if someone makes a so-called ‘pre-emptive’ offer, you’ll get a call from the listing agent and a chance to compete.

#5: Sellers who are willing to revise. f you think most of the tips here are not for you because you’ve already blown your chance to sell for more than asking – think again! A number of times, I’ve witnessed what I call the Sweet Spot Phenomenon, where an overpriced home sits on the market for months with no bites, sometimes even through multiple price reductions. Finally, the seller lowers the price to the ‘sweet spot,’ and it generates multiple offers and sells for more than the final list price.

There are definitely homes whose sellers net more than they expected because they were willing to revise the list price downward in response to market feedback (i.e., no showings, no offers or lowball offers).

If your home’s been lagging on the market, talk with your listing agent about what sort of price reduction strategy is likely to maximize your net sale price. Hint: many more buyers are attracted by chunky reductions or reductions below a common online search price point limit than by tiny, incremental reductions. For example, you might draw more flies buyers, and ultimately more money, with the honey of a price reduction from $499,000 to $474,000 than with a series of small reductions from $499,000 to $479,000, because there is a set of buyers who may be cutting their search off at $475,000 – so a price cut below that point will expose your home to a whole new group of prospects.

Emotion, emotion, emotion!

The difference between Infusion Home Design and the other staging company is EMOTION!

We know San Diego and we know the neighborhoods!  When staging a property we take into account the area as well as the design of the property.  When staging a property we want the buyer’s to feel the emotion set in the home.  We don’t just place furniture to take up space!

When walking into our staged homes you can feel yourself living there.  It’s not a matter of just hanging towels on the towel bars or stuffing glasses with pretty napkins.  We try to emulate what the potential buyer might do for a living, if they are world travelers, whether they have children or not have children.

Our furniture and all the accessories are hand-picked for each staged property.  We do not have everything already grouped together.

Most of our staged properties go into Pending within two weeks for asking price.

Emotion, emotion, emotion!  That’s what makes the difference!

What’s Happening in San Diego!

May 4

28th Annual Old Town Cinco de Mayo
Old Town comes alive with a celebration of art, culture, and history of the 1800’s. Ride in a horse drawn stagecoach, enjoy music, carnival rides and games, car show, chalk art, riding and roping show, Mexican wrestling, and other activities. Visit museums and specialty shops, and dine on delicious food and drink. Free.

Time: Fri. 5:00 pm – 10:00 pm / Sat. 11:00 am – 10:00 pm / Sun. 11:00 am – 5:00 pm
Location: Old Town State Historical Park, San Diego Ave.

For more information visit www.fiestaoldtown.com

May 5

The Salvation Army 3rd Annual Spring Fling Festival
This festival will feature dozens of local crafters in indoor and outdoor booths. There will also be live musical entertainment and a fun carnival zone for the kids. A special feature will be the Silent Auction featuring donations from many San Diego businesses.

Time: 9:00 am – 3:00 pm
Location: The Salvation Army, 4170 Balboa Ave., Clairemont

For more information visit www.sandiegocitadel.com

May 5-6

Escondido Renaissance Faire
Travel back to the 16th century and the glories of the reign of Elizabeth the First. Activities include several of Will Shakespeare’s new plays, battle pageants, music in the streets, jugglers and hundreds of costumed re-enactors performing in this giant outdoor play. There is an admission fee, which covers all entertainment.

Time: 10:00 am – 6:00 pm
Location: Felicita County Park, 742 Clarence Lane, Escondido

For more information visit www.goldcoastfestivals.com/Escondido.html

May 6

16th Annual Festival Cinco de Mayo – Chula Vista
Festival guests will receive a true cultural experience as they sway with Mexican dancers, peruse the work of local artisans and taste authentic south of the border cuisine. Tune in for a Mariachi Band Battle at one of the two festival stages in addition to the popular Kids Fun Zone. Come join the 30,000 community members who enjoy this celebration of Hispanic culture.

Time: 11:00 am – 7:00 pm
Location: Downtown Chula Vista, Third Avenue

For more information visit http://www.thirdavenuevillage.com

May 6

Carlsbad Spring Village Faire
The largest one day fair in California. Features hundreds of exhibitors with a little of everything such as arts and crafts, antiques, clothing, a large variety of food stands serving International foods, and children’s rides.

Time: 8:00 am – 5:00 pm
Location: Carlsbad Village

For more information visit www.kennedyfaires.com/carlsbad

May 11-13

11th Annual Gator by the Bay

A family event featuring Zydeco and Cajun bands, Blues bands and community musical groups performing on multiple stages. Enjoy Cajun and Creole food, cooking demonstrations, strolling entertainers, dance lessons, and more.

Time: Refer to website for schedule
Location: Spanish Landing Park at Harbor Island – Harbor Drive – San Diego Bay

For more information visit www.gatorbythebay.com

May 12

Asian Cultural Festival of San Diego
Enjoy musical performances, costumed dancing, martial arts, craft-making, merchandise booths, cultural exhibits and cooking demonstration. There will be a food court, picnic area, and a kid’s area.

Time: 10:00 am – 6:00 pm
Location: Liberty Station – NTC Park, near Cushing & Roosevelt Rds, Point Loma

For more information visit www.asianculturalfestivalsd.com

May 13

4th Annual Mother’s Day Fancy Dress Swim
Fundraiser for World Swims Against Malaria. Mothers will “dip” in the ocean wearing their Mother’s Day finest. A five dollar donation is all that is needed for this World Swim Against Malaria.

Time: 10:00 am – 11:00 am
Location: Oceanside Pier, Oceanside

For more information visit www.onesandiego.org/

May 16-20

Ocean Beach: Beach Ball Festival
An outdoor live music, action sports, and microbrew festival. Lots of food, merchandise, beach volleyball games, a big ferris wheel, a waterslide, mechanical bull rides and a human hauler contest.

Time: Wed.-Fri. 12:00 pm – 10:00 pm / Sat. 10:00 am – 10:00 pm / Sun. 10:00 am – 5:00 pm
Location: Ocean Beach: Saratoga Park, Veterans Plaza, Lifeguard & Municipal Pier Parking Lots

For more information visit www.oceanbeachsandiego.com

May 19

24th Annual Tierrasanta Patriot’s Day
Celebrate Armed Forces Day with a delicious BBQ dinner under a shaded canopy while listening to pleasant music. There will be a beer & wine garden, game area for kids, raffles, dancing, plus a fireworks show.

Time: 4:00 pm – 9:00 pm
Location: Tierrasanta Recreation Center, 11220 Clairemont Mesa Blvd., Tierrasanta

For more information call 858-268-0044

May 19-20

7th Annual Encinitas Sports Festival
Join 300 of your closest friends and family for two days of sports and fun in Encinitas. The City becomes a sports destination the weekend before Memorial Day and you don’t want to miss it. Triathlons, Duathlon, Bike Tours, 5K Run, Kids and Family 1K Walk/Run, Moonlight Beach Paddle & Swim, and a 2-day sports expo.

Time: Refer to website for schedule
Location: Encinitas – various locations, refer to website

For more information visit www.encinitasrace.com/esff.html

May 20

Annual North Park Festival of the Arts
An explosion of arts, culture and entertainment with live entertainment, specialty booths, food court, beer garden, Kid’s Art Beat, and tons more!

Time: 10:00 am – 6:00 pm
Location: North Park – University Ave. & 30th St.

For more information visit www.northparkfestivalofarts.com

May 20

26th Annual Navy’s Original Bay Bridge Run/Walk
A running and walking event across the Coronado Bay Bridge is a rare opportunity, and now is the time to do it! The route begins downtown and proceeds across the bridge to the Coronado Island to Tidelands Park, concluding with fun festivities.

Time: 7:00 am – 12:00 pm
Location: Bayfront Hilton Parking Lot, One Park Blvd., San Diego

For more information visit www.mwrtoday.com

May 20

19th Annual Sicilian Festival
Celebrate Sicilian-Italian American heritage and enjoy delicious cuisine from local restaurants in a festive setting in Little Italy. Music, beer, wine, dancing, ethnic art & craft items to browse. Free.

Time: 10:00 am – 6:00 pm
Location: Little Italy, Downtown San Diego

For more information visit www.sicilianfesta.com

May 20

Escondido Street Faire
This faire will feature live entertainment as well as over 600 booths showcasing arts & crafts, unique clothing, and international foods. Children’s rides, rock climbing wall, and more!

Time: 10:00 am – 6:00 pm
Location: Downtown Escondido, Grand Ave. between Center City Pkwy and lvy.

For more information visit www.kennedyfaires.com/escondido

May 26

Santee Street Fair
Live bands, entertainment, food, arts & crafts, vendor booths, beer garden. In just three years the Santee Street Fair has become one of the best events in town. Over 300 food and vendor booths, 3 stages of live music and entertainment, and fun rides.

Time: 10:00 am – 7:00 pm
Location: Santee Town Center – behind Santee Trolley Square, Mission Gorge Rd., Santee
For more information visit www.santeestreetfair.com

May 27

Annual Ethnic Food Fair

A cultural food festival at Balboa Park will be offering a delicious assortment of ethnic foods along with entertaining costumed performances. Free.

Time: 10:00 am – 5:00 pm
Location: Balboa Park, House of Pacific Relations International Cottages

For more information visit www.sdhpr.org

May 27

Vista Strawberry Festival
Strawberries will be the main event along with a 5K Fun Run and Kids Runs, as well as 200+ vendors at our street fair, carnival rides, a Strawberry Pie Eating contest, Strawberry Idol, Ms. Strawberry Shortcake, and much more! Free admission.

Time: 7:00 am – 4:00 pm
Location: Downtown Vista, 127 Main St., Downtown Vista

For more information visit www.vvba.org

East meets West!

Yup, East meets West at Infusion Home Design. With all of Cynthia’s expertise and experience, growing up in Southern California she welcomes Colleen Lacombe from the East Coast with all her clean line designs and cosmopolitian flare.

We have INFUSED the two and made San Diego’s Premier Design and Staging company even more hot and sexy!

As always we stage with emotion! We don’t strive to make your property look like a model or hotel! We dress your property up and use different styles and textiles to show a unique and beautiful property!

IHD Supports Chelsea’s Run 2012